This is a fantastic, friendly, family run tackle shop where the emphasis is on helping customers catch more fish, rather than trying to sell customers more tackle. As experienced local anglers they can offer great advise on where to fish and how to tie various rigs or offer advice on what tactics to use. It is by no means just a carp fishing shop, and all top brands are stocked. St. Ives tackle is a rare gem and I won't shop any where else!