Yell Messaging Terms & Conditions

T. YELL MESSAGING AND YELL MESSAGING ADVANCED

1. Definitions.
    

   Apple Messages for Business (previously known as Apple Business Chat)

   means the services, program or Apple Messages for Business materials that are made available to you as a channel in Yell Messaging and/or Yell Messaging Advanced, including any Updates (if any) that may be provided to you.

    

   Apple Business Register

   means the Apple website, which contains certain Apple Services, located at register.apple.com and all associated sites linked to register.apple.com by Apple.

    

   Apple Service(s)

   means the features, services, integrations, products or programs that Apple may provide or make available through Apple Business Register and any updates thereto, including the tools that enable organizations to subscribe to and set up accounts and manage said items.

    

   Consumer

   means a prospect or customer of your business and is the primary user who initiates the conversation via Yell Messaging and/or Yell Messaging Advanced.

    

   Google Business Messages

   means Google’s business message service which is made available to you as a channel in Yell Messaging and/or Yell Messaging Advanced, including Updates (if any) that may be provided to you.

    

   Hartley

   means Yell’s messaging bot which provides instant initial responses to enquiries and gathers information on your behalf 24/7 and passes those enquiries to you via the Yell for Business app.

    

   Message

   means a message that is received or sent by You using Yell Messaging or Yell Messaging Advanced.

    

   MSP

   means Messaging Service Provider, a system that facilitates the exchange of Apple Messages for Business Messages.

    

   Updates

   means bug fixes, updates, upgrades, modifications, enhancements, supplements, and new releases or versions of any part of Apple Messages for Business or Google Business Messages as applicable.

    

   Yell Messaging

   means the standard messaging tier.

    

   Yell Messaging Advanced

   means the advanced messaging tier.

    

 

2. For the purposes of these Conditions Yell Messaging and Yell Messaging Advanced shall be a Beta Service unless specified otherwise. We shall endeavour to make Yell Messaging available to you but shall not be liable for any unavailability.

 

3. Yell Messaging and Yell Messaging Advanced opens a new channel of communication between you and potential Consumers. Where you are eligible, you can activate Yell Messaging and/or Yell Messaging Advanced via the Yell for Business app. The app enables you to manage your account with Yell, update the content of your Yell.com listing including adding images, request and respond to reviews, view performance analytics (for paid Yell.com listings) and receive and respond to Messages.

 

4. You must have a valid listing on Yell.com including your Business Particulars.

 

5. The Initial Period for Yell Messaging Advanced shall be 12 months.

 

6. Unless it is terminated earlier in accordance with these Conditions, Yell Messaging shall continue unless and until you cease using Yell Messaging. If you cease using Yell Messaging and you subsequently wish to use it again, a new Agreement may be required.

 

7. Charges for Yell Messaging Advanced shall be payable on a monthly basis commencing when we issue a Confirmation of Order to you.

 

8. In addition to the standard features of Yell Messaging, Yell Messaging Advanced also includes:
   1. up to six (6) fully customisable, pre-qualifying questions that Hartley can use to provide more detailed enquiries for your business;
   2. a Yell Messaging Advanced profile badge;
   3. prominence in Yell.com search results to ensure your business appears above Free Listings;
   4. appearance in searches where consumers filter by ‘Advanced Messaging’; and
   5. access to Yell Messaging Advanced analytics (total number of conversations, messages sent by Hartley and messages sent by you) in the Yell for Business app.

 

9. The Consumer experience is critical to Yell Messaging and Yell Messaging Advanced therefore when creating your Yell Messaging and/or and Yell Messaging Advanced account, you will be required to select a Message response service level. Where you fail to respond to a Message from a Consumer within this service level, we may pass that Message to one of our other customers to reply to the Consumer. We may amend the service level parameters available in the Yell for Business app at any time without liability.

 

10. Consumers using Yell.com on mobile can post details of a job they would like a business to quote on. If you have a paid Yell.com listing, have activated Yell Messaging and have app notifications turned on, you can review relevant jobs in your local area and classification. You can indicate your interest by clicking the ‘Interested’ button. The Consumer will receive an email with your details from your Yell.com listing. Where a Consumer chooses to respond to you, you will receive their message in the Messages tab of the Yell for Business app.

 

11. Yell partners with an approved Apple MSP to provide Yell Messaging and Yell Messaging Advanced. As part of Yell Messaging and Yell Messaging Advanced, you may be permitted access to Apple Messages for Business. By accessing Apple Messages for Business, you warrant:
    1. that you are bound by and will comply with the Apple Business Register Terms of Use (https://register.apple.com/tou/abr/latest/en), and Apple Message for Business Terms of Use (https://register.apple.com/tou/bca/latest/en) as amended from time to time; and
    2. you confirm that your business complies with the Apple Messages for Business Policies including the prohibited list of product categories available at https://register.apple.com/resources/messages/messaging-documentation/policies as amended from time to time.

 

12. You acknowledge that we have no control over the Apple Business Register Terms of Use and/or the Apple Messages for Business Terms and Policies.

 

13. Apple reserves the right to not provide (or to cease providing) Apple Messages for Business to you or at large at any time in its sole discretion and Yell shall have no liability to you in such circumstances.

 

14. You understand and agree that Yell and Apple may share your information with each other to enable us to provide Yell Messaging and/or Yell Messaging Advanced.

 

15. Yell partners with Google to provide the Google channel of Yell Messaging and Yell Messaging Advanced. As part of Yell Messaging and/or Yell Messaging Advanced, you may be permitted access to Google Business Messages. By accessing Google Business Messages you warrant:
    1. that you agree to be bound by and will comply with the Google Business Messages Terms of Service located at https://developers.google.com/business-communications/business-messages/support/tos (or such other URL as Google may provide) (“Google Business Messages Terms”); and
    2. that your business and your use of Google Business Messages complies with the Acceptable Use Policy for the Google Business Communication services (including Google Business Messages) available at https://developers.google.com/business-communications/support/aup (“Google AUP”);

 

16. You expressly consent to Yell verifying your data and contact information to provide the Yell Messaging and/or Yell Messaging Advanced, including:
    1. performing verification as required by Google;
    2. initiating, launching and managing the Google messaging channel; and
    3. sharing your data and contact information with Google. You represent and warrant that any and all information You provide for verification purposes will be accurate and will comply with the requirements provided in the Google Business Messages Terms and Google AUP.

 

17. You acknowledge that we have no control over the Google Business Messages Terms and/or the Google AUP.

 

18. Google reserves the right to not provide (or to cease providing) Google Business Messages to you or at large at any time in its sole discretion and Yell shall have no liability to you in such circumstances.

 

19. You understand and agree that Yell and Google may share your information with each other to enable us to provide Yell Messaging and/or Yell Messaging Advanced.

 

20. You shall hold us harmless against any claim arising in circumstances where we have undertaken actions on Your behalf in relation to providing or administering Apple Messages for Business, providing or administering Google Business Messages, sending or receiving Messages or other activities under these Yell Messaging and Yell Messaging Advanced Service Rules.

 

21. You must not use Yell Messaging and/or Yell Messaging Advanced:
    1. for any unlawful purpose;
    2. to harm, threaten, abuse or harass another person, or in a way that invades someone’s privacy or is (in our reasonable opinion) offensive or is unacceptable or damaging to us or any other company within our group of companies;
    3. as a source of contact data for any kind of marketing activity outside of Yell Messaging;
    4. in a way that affects how it is run;
    5. in a way that imposes an unreasonable or disproportionably large burden on our communications and technical systems as determined by us; and/or
    6. in breach of the following (as applicable):
       1. Apple Business Register Terms of Use;
       2. Apple Messages for Business Terms of Use and Policies;
       3. Google AUP; and
       4. Google Business Messages Terms.

 

22. If you receive a Message that you believe does not comply with the requirements set out in paragraph 21 above, please notify us immediately. We will review the Message and take such action as we deem appropriate.

 

23. You use Yell Messaging and/or Yell Messaging Advanced at your own risk.

 

24. Yell reserves the right to suspend, not provide or to cease providing Yell Messaging and/or Yell Messaging Advanced to you at any time in its sole discretion. Where we suspend or cease your access to Yell Messaging and/or Yell Messaging Advanced, you must not create another account without our permission.