The Toy Cupboard Ltd

Experience the magic of a REAL toyshop

65 St Georges St, Winchester, SO23 8AH Directions

Tel 01962 849988
   Now closed Open Tuesday 09:30 - 17:30

Why Choose Us?

Years of Experience
Affordable Prices
Child Friendly

Business overview

A Wonderland of Toys Inspired by Tradition. The Toy Cupboard is an Aladdin's Cave on three floors bursting with toys for the kids & kids at heart. There's something for everyone.

Come and take a trip down memory lane as you enter this magical Aladdin's cave.

There are three floors bursting with exciting toys and games waiting to be discovered.

With over 25 years experience we can help you choose the perfect gift.

Experience the magic of a real toy shop, with exceptional personal customer service.


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Products & Services

Friendly, Personal Service

Ordering facility

Lots of lovely wooden toys suitable from birth

Postal Service available

Build A Bear in store

Major Brands - Lego. Orchard, Playmobil, Galt,

Jellycat & Lamaze Soft Toys

sylvanian families

Gift Vouchers

Wooden toys - farms, castles, forts, garages

Dolls & dolls' houses

BigJigs wooden Road & Rail system

Board games - Adults, Children & Family

Jigsaw puzzles - from 2 pieces to 5000 pieces


Pocket money toys

Wide range of Science kits

Rocking horses

Traditional Teddy bears

Nursery Products

Art & Craft

Schleich & Papo Figures

Outdoor toys

Action figures

Construction toys

Stock all major preschool licensed products

Teddy Bears

Jigsaw Puzzles


Wooden Toys





  • Toy Retailers Association


A truly magical Toy Store!

Toy Cupboard - so many memories! My children are now 29,27 and 23 but we always loved coming (quite frequently) to buy Birthday presents for friends or pick something for our upcoming Birthdays! Many Fridays we would just pop in as a treat and get some Pokémon Cards for my son or a little bracelet for the girls. A truly magical place! I will love bringing my grandchildren (once I have them…) here.
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A truly magical toyshop

My children love this shop, and so do I. It’s big enough to stock a really good range of toys, but the beautiful building, with its many nooks and crannies, make it feel like a real adventure to visit. The staff are knowledgeable and friendly, and there are often fun and free craft demonstrations for the children to try, which mine always find really exciting, and give me a few minutes of peace to look around if I need to. I’d recommend it to adults and children wanting a truly special toy shop experience.
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I love this place, it has all the modern stuff that kids love these days but it also has stuff I remember from my childhood, I actually bought a stylophone (Remember those?) The staff are so friendly and are great with the kids who love going in, it's now at the stage where we can't pass by the toy cupboard without going in.
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