New Identity Tattoo Studio

***A Truly Bespoke Tattoo Experience***

2a Penns Lane, Sutton Coldfield, B72 1BD Directions

   Open today 10:00 - 18:00

Why Choose Us?

Highly Trained Staff
Highest Standards
Friendly Atmosphere

Business overview

We hope you see the difference in what we do. For us it’s about standards and your happiness.

At New Identity we give the process of getting a tattoo the focus and attention it

deserves by making it an experience. First and foremost the ink. Our expert artists

create, in collaboration with yourself, stunning imagery that enhances exactly what

you choose. From simple designs to complex motives, these incredibly talented individuals

exclusive to our studios will ensure your satisfaction with the resulting art.


Image of New Identity Tattoo Studio

Products & Services

tattoo studio

tattoo artist

Female Tattoo Artists


Tattoo Cover Ups

tattoo reworks

Body Art

Body Piercing

Ear Piercing

Eyebrow Piercing

Nipple Piercing

Nose Piercing

Piercing Studios


Tattoo Removal



  • Tattoo, Piercing & Electrolysis Licence
  • Special Treatment Licence
  • British Medical Laser Association
  • British Body Piercing Approved
  • Licence - Skin Peircing & Tattooing



Great bunch of people,great banter there really makes u feel comfortable,happy with the work I received off josh and I would recommend anyone there
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100% recommend

Been here twice now, every second from when you walk in is comfortable. Had two different artists both times I've been and both were great, got two amazing tattoos out of it which were better than what I hoped I would leave with! Friendly staff who will actually talk to you throughout aswell rather than sitting there in silence! Both of my tattoos have taken just less than an hour each, but the time doesn't even feel that long. They take so much care with you that you feel as if you've only been in the seat for a matter of minutes. 100% would recommend!
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Love it

Fantastic love love love my new tattoo
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Amazing portrait

Had a portrait of my son done and was absolutely amazed!! Looks 1000% better then I ever expected it too and they was all so lovely in there. I still get compliments on my tattoo now asking where I got it done.
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Highly recommend

Would highly recommend been here several times would not go anywhere else now if u want the best then this is the place to go
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