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We set out an extract of what we deem "Permitted use" below. Please note that Yell owns all the intellectual property rights in the Yell.com database and takes active measures to protect its rights, including monitoring visits to the website.

Extract from Yell.com's Conditions of use:

  1. You cannot use a Yell Website:
    1. for any unlawful purpose;
    2. to harm, threaten, abuse or harass another person, or in a way that invades someone's privacy or is (in our reasonable opinion) offensive or is unacceptable or damaging to us or any other company within our group of companies;
    3. to create, check, confirm, update or amend your own or someone else's databases, records, directories, customer lists, mailing or prospecting lists;
    4. to provide any kind of commercial information service;
    5. as a source of material or contact data for any kind of marketing activity;
    6. in a way that affects how it is run;
    7. in a way that imposes an unreasonable or disproportionably large burden on our communications and technical systems as determined by us;
    8. to tamper with, update or change any part of the Yell Websites;
    9. use any automated means to monitor or copy the Yell Websites or their content, or
    10. to interfere with or attempt to interfere with how a Yell Website works.

  2. You must not artificially increase the number of click counts or click-throughs for any advertisement or advertiser, including by:
    1. any manual means (such as repeatedly clicking on adverts or refreshing pages);
    2. any automated means (such as computer-generated search requests or similar devices); or
    3. asking someone to carry out these activities (including by offering any benefit or incentive).

  3. We have the right to investigate your online activities for 'click-fraud' or any similar activity. You agree to provide reasonable help with these matters.