- Tel: 020 8969 9853
167 Fifth Avenue, London, W10 4DT
12:30 - 14:30
Ratings and Reviews
2 quick rates 26
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TRADITIONAL FAMILY RUN ITALIAN RESTAURANT FRESH HAND MADE FOOD
IDA is a small restaurant full of character serving Italian food in an intimate and friendly setting.
Almost uniquely in London restaurants, Idas pasta is made freshly every day and rolled entirely by hand.
A dying art even in Italy, hand-rolled pasta is infinitely superior to anything produced by a machine, as its rougher texture traps and holds sugo on to its surface.
Our customers tell us that eating at Ida is like being transported to Italy for a few hours; while our relative innocence regarding the London restaurant scene means that we cook for our customers as though they were guests in an Italian home!
Services and Products
- Vegetarian Dishes
- child friendly
- mediterranean restaurants
- credit cards accepted
- private dining
- Set Menus
- Al Carte
- wheelchair accessible
- Traditional Italian Menu
- Fresh Handmade Pasta
- Seating People 35
- Licensed bar
- Private Dinning
- Private Function
- Special Occasions
There was a warm welcome and a lovely feel to the small but intimate interior.
While I can't comment on that person's experience, I can say that on the many times I've eaten there my experience has been the exact opposite. The food has always been great, the owners and staff friendly and helpful.
I know a bad review will put people off, so if you're thinking of going to Ida please look at the many good reviews it has had as well, then go and have a great time!
The chef is a bit of a rough diamond but I've got to know him well through Ida's Saturday cooking classes, and I know he's passionate about his ingredients.
By coincidence, I had a prawn risotto on the same night as the unhappy customer, and it was SUBLIME!
Ida is the most genuine italian restaurant in London.So HANDS OFF!!
What followed can only be described as one of the worst, and bordering on offensive, examples of food quality and resultant customer service I have ever witnessed.
I've given the food a 0 rating but to be clearer, we had 5 meals that were each somewhere in between fine and great Italian food. The 6th unfortunately, a Prawn Risotto, contained a taste that was extremely unpleasant.
It was abundantly clear, not only to the unlucky recipient of this plate, but also to the other 5 members of the table who all tasted the meal, that the prawns were old and borderline rotten. It was rankly replete with a rancid, dank, fishy, seawater taste. In the unanimous opinion of the table, it was wholly inedible.
As the other meals were fine and in the interests of providing constructive feedback to the restaurant we called the waitress over and explained the state of the dish. She politely apologised and removed the meal.
About 5 minutes later the owner arrived at the table and inexplicably came to the defence of his chef's rotten and disgusting fare. He stated again and again with an increasingly aggressive stare in his eyes that there was nothing wrong with the prawns and that they were as fresh as possible. All we could do, aside from look gobsmacked as to the personal way the owner was taking what we felt was a constructive rejection of an inedible dish, was point out that 6 out of 6 people disagreed with him.
After leaving us alone with not only a bad taste in our mouth but also a bad feeling as to how we had been treated by the establishment things took a bizarre turn for the worse.
The chef began glaring at us across the pass making us feel incredibly uncomfortable....then stormed outside for an argument with the owner....and then....to our absolute disbelief, passed to the owner, who then delivered to our table, a skewer of prawns in a last ditch attempt to prove to us that his prawns were the freshest in the land.
He couldn't have missed the point more if he had tried. One plate of treacherous prawn was enough for us.
Avoid at all costs. We definitely will be.
Although it only opened a couple of years ago, Ida looks and feels like a long-established typical Italian family restaurant with a very friendly atmosphere.
The menu has both well-known and less familiar dishes and each month features a selection from a different region of Italy. Prices are very reasonable, with the lunch and set-price menu being real bargains.
Recently they have started cookery classes on Saturdays. We have been on a couple for pasta and risotto and learnt a lot of useful tips. They were also great fun, both the cooking itself and the lunch where you get to eat your creations with a few glasses of wine.
Being a nearby resident, I have eaten at Ida's quite a few times, and though it has always been a pleasant experience, there have been occasions in the past when timing issues and slightly haphazard service have impacted marginally on my enjoyment. Last night, it seemed that all those teething problems have been well and truly ironed out, and the food, service and ambience were all top notch.
I was with a mixed group of people - ages and eating habits - and can honestly say there was something on the menu to please everyone. The kids all enjoyed the delicious home-made pasta, whilst I devoured a heavenly oven-baked mackeral followed by a mouth-watering orange cake for pudding (both on the incredibly reasonable fixed-price menu of £15, including a starter). The service was good - friendly and polite, though not annoyingly in-your-face, and despite the fact that the place was packed (pretty impressive on a damp Wednesday night), we never felt rushed.
A good evening, and one which I propose to repeat in the very near future.
An extensive menu. Good quality fresh foods .Good wine list though we opted for a bottle of excellent Prosecco, Hand made pasta, with a perfect classic meat ragu for me, and sea bass rissotto for my friend.. A crisp green salad , and an unusual but delicious ricotta cheese dessert. Every woman that I have taken there, from my Mother and sister to my girlfriend have loved the pretty white tablecloths and the atmosphere, the charming staff
and decor and Italian music .
Perfect for a romantic date !
Until the last time we went.
We took some friends to ida last, and it was like a completely different place. The food, admittedly was still good (although we didn't realise the pasta on the set menu would be dried, rather than the usually fantastic fresh variety) but the service was truly abysmal.
- 4 hours to get three courses.
- Plates never cleared after each course
- Water ordered twice, forgotten twice. Glasses then forgotten. then only 2 delivered to table (there were 4 of us)
- Courses delivered to two people then a wait of 10mins, then to the remaining people (by which time the first 2 delivered were cold)
- Waiter completely ignored us on exiting the restaurant - by this point he had been sitting there doing nothing for some time while people were still waiting for attention.
Needless to say, we did not leave a tip.
Now, it was very busy, and, having had a service background myself, I understand that restaurants can be very busy and hectic, and this means food is slowed down, and sometimes things are forgotten.
However, not a single apology, or even acknowledgement of the fact things were slow, or forgotten or anything. A simple apology goes a long long way, as all restauranteurs should know. Some sort of discount off the menu would have gone further, but an apology would have been enough.
Since that evening I have tried to contact the restaurant via email on 3 occasions to explain my concerns and there has been so attempt to respond.
So, with reluctance I am posting this bad review of what is usually a good place.
My huge gripe with this place and I've been twice just to make sure I hadn't just caught the staff on a bad night - was how incredible rude the waitress was.
The decor is acutally quite nice in my opinion. The food is average and a little overpriced. The service is the rudest I ever experienced.
Such a shame, I would go back regularly for the overpriced average food as its so near to my house if only a got treated politely.
Other people I know have also have similar experiences to mine I hope the management read this and take note.
You couldn't deny the staff were keen to feed us, we barely had the menus in our hands for a minute when we were asked if we had made our decision. When they returned five minutes later we both opted for a pasta dish to start followed by sea bream and rabbit and to accompany a bottle of chianti.
The homemade tagliatelle and accompanying sauces were fine, but could have done with a bit more seasoning and were absolutely not worth £11 each. We had to remind our waitress about our wine as this had not arrived prior to the food. After the first taste we wished it hadn't arrived at all - it certainly put the rough into ruffino. To be fair, the waitress was happy to change the bottle and the reasonably priced house red we went for was very drinkable.
The waitress brought the fish and the side salad for my wife and when she saw my confusion asked if something was missing. Err, yes, my main course. This flakiness was consistent through all three waitresses.
My wife was happy with the sea bream but felt the chef had gone overboard with the overpowering sundried tomatoes and olives, not to mention the inch of dressing that drowned her side salad. My rabbit was well cooked, but the accompanying roast potatoes were grey once cut open.
My wife ended the evening with a dessert entitled 'black and white chocolate ice-cream' which turned out to be a bowl of vanilla topped with dark & white 'chocolate' buttons. OK, Ida's hadn't broken the trade descriptions act, but one expects something more for £4.50.
Ida's seems to have all the right intentions to deliver good, honest Italian food, but unfortunately based on our experience it falls well short. The service was beyond flakey given three women were looking after less than thirty people, the food was average, the chianti was undrinkable and the the whole thing was massively overpriced. Add to that no loo seat in the ladies, and it will be a bloody miracle if we ever go back.
I spent last weekend in Milan and this was just as if I as still there.
It was packed last night so service was slow (I guess they were shortstaffed ... or maybe they weren't expecting Thursday to be completely packed - there were people waiting too), but the food was great (as it had been the 3 times I've been before) and we weren't in too much of a hurry anyway.
And the bill didn't bite back: it all seems a reasonable price.
Oh dear.... what a disappointment. Bresaola seemed amazing value at £4.50 - but the uniform shape and tell tale 'straight out of the vacuum pack' shine were a give away. The lack of any taste whatsoever was another. With at least three excellent delis within a half mile radius there is really no excuse for this poor quality.
Pasta dishes were bland and tasteless - why bother making your own pasta just to plonk it on the plate with no discernible flavour? The advertised porcini were visible but tasteless.
So far so bad but at least it was cheap. However this final consolation was out of the window with the arrival of the main courses - seafood skewers were dry and - a bit of a theme this - tasteless. Fillet of beef (£12)was a tiny, but tiny piece of what we strongly suspected was a supermarket minute steak The accompanying side dish of 'al dente' broccoli was overcooked to mush and an outrageous £3.50.
All in all this was without question one of the worst meals we have had in ages. The service and decor (kiddies drawings on the wall, faux naif lettering on menus etc)hint at 'charmingly amateurish' - no it isn't , it's just bad. However I'm sure that its overt child-friendliness alone will keep the yummies of queen's park jostling prams and SUVs at the door for a while yet,dahling.
By the way I wanted to give this place no stars at all but I wasn't allowed - hence the one!
All the carpaccio starters (we've had beef, tuna and swordfish, the beef with a celery puree and the others with olive oil and lemon juice) are succulent and perfect. For primi all the pasta is homemade; we've had spaghetti bolognese, seafood risotto and mushroom gnocchi all of which melted in the mouth. For secondi we've had steak saltimbocca (with pancetta, sage and mozzerella), swordfish and beef with artichokes, all mouthwateringly delicious. Desserts include possibly the best tiramisu we've ever tasted plus homemade ice creams, cakes and bombes.
Restaurant is calming and intimate (and is named after Avi's mother, Ida /EE-dah/, who taught him to cook. Avi and Simonetta will come and chat to you at your table. Do not miss this!
Tel: 020 8969 9853. Meal for two with wine, water and service about £60. Cards accepted.