Fairytale Couture

Reliable & Professional Service.

6 Fulham High St, London, SW6 3LQ Directions

Tel 020 7736 7776
   Open today 11:00 - 19:00

Why Choose Us?

First Class Service
Professional Service
Many Years Experience

Business overview

Fairytale London, Wedding Dresses in Fulham High Street

Fairytale London was created by a team passionate about providing a fresh approach to the bridal experience. Our goal is to bring the idea of being stunning and unique back to the forefront of bridal fashion. Each of the designers we carry has been thoughtfully considered and selected. We value their inspiration as well as couture craftsmanship, and are certain you will see the dedication to design just as we did. The result is a unique and distinct collection of gowns from acclaimed designers.


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Products & Services

bridesmaid dresses

alternative clothing

wedding day services

wedding chair covers

wedding dress hire

wedding gift list services

wedding hat hire

wedding one stop shops

wedding packages

wedding dress


christening gowns

cocktail dresses

dressing gowns

dress agencies

designer clothing


dress hire




'You my dear, will always be my customer'- Service like no other

Visited this shop in 2019 with my bridesmaids for some bridesmaid dress shopping. They were very helpful, friendly and not at all pushy (which I have found can sometimes be the case) The selection to chose from was huge, this especially great for us as my bridesmaids have complete opposite shapes!
Ordered two dresses of the same colour but different styles and was kept informed at every point of the process and on collection.

Unfortunately like many brides, due to covid we have had to postpone our wedding several times, and on the 4th attempt decided it wasn't worth it anymore and are trying to recoup costs through insurance. Stupidly I lost the receipt for the dresses and, on a slim hope, contacted the shop to see if they had a record from nearly 2 years earlier. Well my goodness, they were exceptionally kind, empathetic and helpful! A couple of days later, after promising to look I received a copy! Cant thank them enough!

'You my dear, will always be my customer'- Fairytale
16 Apr 2021
Dear becca,,, I would like to thank you for taking the time to shear your experience with all our customers, it was my pleasure to assist you after coming back in two years and we will be always there for you, wish you all the best my dear Xx Fairytale London team
16 Apr 2021
Dear becca,,, I would like to thank you for taking the time to shear your experience with all our customers, it was my pleasure to assist you after coming back in two years and we will be always there for you, wish you all the best my dear Xx Fairytale London team
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I found my dress!

I found my wedding dress at this wonderful shop recently and I really am so happy with it. There are a few alterations to be made but the team are very helpful with their suggestions and very flexible about when I can come in to have these done. This bridal shop felt more personal than many of the other shops I have been to and I am so happy that I found it online and decided to visit.
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Amazing dress

Rola was very helpful with her professional advice. Certain things I wanted to do to the dress and she adviced me against it even though she stands to gain from it if she did them.

The overall look and alterations of the dress are magnificent.

Both Ellie and Mays, assisted me well during fittings. They we're lovely, hospitable and honest with their opinions when asked.

I had booked 3 different dress shops appointments but after meeting this team, my mother and I knew they would be perfect. The dress looked amazing on my wedding day and everyone is asking me where I got it from.

All I can say is thank you so much for making my wedding that much more special 😊 <3 <3 <3
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Amazing wedding dresses shop

Amazing shop amazing team,,best customer service ever,,,I highly recommends this shop,,just collect my wedding dress,,,sooo professional
Wish them all the best
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Avoid Avoid Avoid!!

Unfortunately I had to give a star, but in reality I would rate it zero. I spent £600 on 3 bridesmaid dresses, the girls were measured on the day of purchase and told the sizes that would be ordered. They weren’t totally convinced the sizes were right but looking at the measurements on paper they seemed to correlate with what they were being told. The dresses arrived in totally different sizes, after speaking to the manager, she said that the person who measured was not experienced so she took it upon herself to order different sizes. 1 of the dresses lining was hooked up inside so rather than going somewhere else for alterations we decided it would be better to go back to the shop for all alterations. At the time of measuring for the dresses we were told it would be £50 absolute maximum for alterations, they were in fact charged £135!!!! Almost doubling the value of the dress. When questioned we were told we knew nothing about buying dresses and that the owner was the expert.
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