Choice Financial Solutions

17-18 The Avenue, Southampton, SO17 1XF Directions

   Closed today Open Monday 09:00 - 17:00

Why Choose Us?

Friendly Atmosphere
First Class Service
Local Business

Business overview

Independent Financial Advisers who specialise in retirement and investment planning. Authorised and regulated by the Financial Conduct Authority.

Our team of experienced Independent Financial Advisers provide truly independent Financial Planning advice. In addition, we are committed to finding our clients the very best solutions to solve their individual financial needs. Our advisers explain and advise in terms that you will understand. Furthermore, we will work with you throughout the advice process. As a result, keeping you fully informed from start to finish.

Choice was established in 2004 by our Director, John Quaif. The Choice brand was built around the key values of 'honesty' and 'trustworthiness'. Moreover and above all else, John expects Choice to deliver high levels of 'service' and 'professionalism' at all times. These attributes have been the key ingredients used to establish long term client relationships. Therefore, it is no coincidence that the majority of our business is introduced by personal recommendations.

We are based in our Head Office in Southampton, with other advisers throughout Hampshire.


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Products & Services


Cash Equivalent Transfer Value

Critical Illness Cover

Flexi-access Drawdown

Guaranteed Income Bonds

Income Protection

Individual Savings Account

Investment Bonds

Investment Management

Investment Portfolio Solutions

Life Insurance Cover

Ongoing Review Service

Pension Reviews

Pension Transfers

Personal Pensions

Portfolio Reviews


Self Invested Personal Pensions

Stakeholder Pensions

Unit Trusts & OEICs

Venture Capital Trust & EIS

FCA Regulated

Financial Planning





  • FCA
  • Financial Conduct Authority


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