1st Direct Pools

Unit 1 Ambassador Business Park, West Stour, Gillingham, SP8 5SE Directions

Business overview

We are specialists in selling a range of swimming pool supplies including: Pool chemicals, Covers & Rollers, Pool Liners, Pool Supplies, Pool Heaters, Inflatables & Toys and more..


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Products & Services

swimming pool chemicals

Hot tub chemicals

Water Testing

UV Systems

Salt Chlorinators

Covers & Rollers

Solar Covers

Indoor Covers

Pool Liners

Pumps & Filters

Filter Cartridges

Cleaning & Maintenance

Pool Plumbing

Underwater Lighting


One-piece pools

Pool Heaters

Inflatables & Toys

Above Ground Pools

Hot tubs


Passion Spas





Please don't use this company! Their customer service is appalling! I had an issue with the delivery of my replacement pool cover which was caused by their own system in the first place as it put a random address as delivery address. I corrected this with the original order and got acknowledgement email confirming that this random address had been taken off my account. I was asked to approve and pay the proforma quickly for the replacement as lead times would be long in the summer. I quickly checked my name and address and approved and paid it. I never thought that they would again put the incorrect address. I had no delivery notice or timeline. After a few weeks I e-mailed to ask for an update and was told that the cover had been delivered 2 days ago to this random address. I begged them to help me recover the cover even saying that I would pay in full all delivery charges but they were so rude and unhelpful and just said it's your problem and you need to contact the address and get i
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Great independent pool supplies shop

I have used this company since putting in our above ground pool 14 years ago. They have been consistently helpful, with fast delivery and great advice - plus very competitive prices.
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Fast delivery and very helpful

thought id leave a review to thank the amazing staff who went above and beyond to help me with my pool. Great customer service, ordered at 12pm Tuesday and received it the next day! will use again.
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Avoid this company !

Avoid this company they are rude and arrogant customer service ! Ordered a heater pump came didn’t work so was in my rights to return it I hadn’t even had it 3days rung to be told I wasn’t getting my money back which was over £200! Will be taking it further when I get the right legal advice !
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Be aware of unexpected delivery charges

Be very careful when you place an order with this company as 2 days later you will get a phone call telling you you have to pay a delivery charge. you have to search through the website to find that there is a charge due but it does not tell you this when you place the order. I have had to pay an extra £84.00 to have my order delivered. I would have cancelled had I not already put my builder on standby.
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