Make-up artists: Q&A

Who uses make-up artists?
It's not just models, performers and presenters who use make-up artists. Common reasons to hire their services are for weddings and other important occasions such as an awards ceremony, party or even a romantic meal. Whenever you need to look your best, you can hire a make-up artist to come and work their magic.

Are they qualified?
It's best to look for a make-up artist with a relevant professional qualification such as an NVQ. Check if your make-up artist is a member of a professional body such as The Guild of Beauty Therapists or The British Association of Beauty Therapy or Cosmetology (BABTAC). Experience is also important: ask how many years they have been practising and even request client testimonials.

How much will it cost?
Make-up artists tend to have set price lists. Discuss your budget and requirements before you book. A make-up artist working in a branded make-up outlet will tend to be more expensive than a freelance or mobile consultant. Most make-up artists will offer a deal if they are booked for more than one customer in the same session, such as for family groups.

How do I choose somebody?
The most important thing to consider is a make-up artist's portfolio. This is a selection of photographs that shows off examples of their work. Most make-up artists today have a website, so you can see the kind of effects they have managed to achieve for clients in the past.

Although the role of every make-up artist is to hide your flaws and enhance your beauty, they may specialise in one kind of look, for instance, natural, bridal, high glamour or Asian skin. Speak to them first about the kind of look you are trying to achieve.

What if I don't like it?
If you are hiring a make-up artist for an important event such as a wedding, they will usually offer a "practice session" or "trial" to discuss your requirements and experiment with a few products before the big day. This will put your mind at rest that you will be happy with the final effect.

What about makeovers?
Some beauty counters, make-up outlets and make-up artists offer makeover sessions. These are designed to make you look fantastic and to give you some fresh ideas about how to use make-up to your best advantage.

Top tips

• Skilful make-up artists are always in demand, so plan ahead and make your booking weeks or even months in advance.
• Some make-up artists offer other beauty services such as facials and hair styling.