Male Grooming has certainly come a long way since the days of Brut 33 and the Bic razor. These days it’s a £1 billion industry and thanks to the ‘Beckham effect’ a topic of debate in bars as well as in blogs like mine. But with so many products available male grooming can sometimes seem a bit of minefield. Which is where I come in. As one of the country’s leading Grooming Editors I’ll be here every week to provide useful tips, insider tricks and some sound advice about how you can make the most of your looks. I'll also be giving you the heads up on the latest trends and treatments for men and giving an honest – and expert – appraisal of all the very latest grooming gear. So whether you want more info on moisturisers, are looking for a solution to spots or just want to want to know how to get a super-smooth shave you’ve come to the right place! All the best Lee Kynaston